Chronicle Books
The Secrets of LEGO House
New Release!
This guide takes you on a tour of the "home of the brick," the official LEGO (R) House, so you can experience it for yourself at home! With photos, interviews, essays, and art from the LEGO archives, The Secrets of LEGO House explores the visual wonders and the themed "zones" - yellow for emotions, blue for problem solving, green for social interaction, and red for creativity - within the iconic LEGO House in Billund, Denmark. The Secrets of LEGO House offers an insider's look at the creative philosophy behind the iconic brand. On each page, discover the true "secret" hidden among the 25 million LEGO bricks - that everything in the house is purposefully designed around nine core principles of learning through play. A joy for those who aren't able to visit in person, and just as exciting for those who have, The Secrets of LEGO House is a bright, colourful celebration of the endless experiences possible with LEGO bricks.
Take a tour of the official LEGO House from the comfort of your own home. With 160 pages of photos, interviews, essays, and real art from LEGO archives, this is every LEGO loverdream book!
A joy for those who aren't able to visit in person, and just as exciting for those who have, The Secrets of LEGO House is a bright, colorful celebration of the endless experiences possible with LEGO bricks.
Exclusive Content: This book is a perfect gift or self-purchase for avid collectors and super fans seeking new, never-before-published content.
Broad Appeal: This book is not only perfect for longtime LEGO collectors, but also a broader audience of fans looking to explore the history of the toy they know and love.
Beloved Brand: For decades, the LEGO brand has inspired billions of people to stretch the limits of their imaginations. This book captures the creativity and joy at the heart of the LEGO brand, taking readers behind the scenes to reveal the brand's core ethos and ideals.
ISBN: 9781452182292
279 x 229mm, 160 pages
Jesus Diaz is a creative director, screenwriter, and producer at The Magic Sauce and a contributing writer at Fast Company.